Case Study: Hattan creates a joyful, modern play space with Yellow Branding & Digital Consultancy

Hattan launches Lemonade in June 2025 with Yellow Branding & Digital Consultancy

Hattan, a company in the children's experiences industry, had a clear vision to create a uniquely joyful and modern play space that was welcoming for both children and their caregivers. They approached Yellow Branding & Digital Consultancy to bring this vision to life, seeking services in brand strategy, naming, and the development of a full brand identity.

Yellow developed a brand strategy that led to the name "Lemonade" and a visual language inspired by children's early markings. They extended this identity across all branded touchpoints, from social media to uniforms and signage. The result was the successful launch of Lemonade in two locations in June 2025, where it quickly became a favorite for families seeking a fresh and imaginative experience. Since the project wrapped, Yellow continues to champion the brand they created.

Hattan