Case Study: Sharp Choice Beauty achieves a streamlined Yahoo Store experience with Ydeveloper

Sharp Choice Beauty - Customer Case Study

Sharp Choice Beauty is an online retailer of premium beauty products selling through a Yahoo Store. They needed a polished, easy-to-manage storefront and better customer experience while operating on Yahoo’s Linux-based server and linear CSV-manageable database. Ydeveloper was engaged to deliver design and development services using RTML, Ajax, JavaScript and PHP to meet these platform constraints.

Ydeveloper implemented custom RTML templates, Ajax-driven interface improvements and backend workflows that streamlined catalog management via CSV (with Yahoo/MySQL support) and improved site responsiveness. The work made Sharp Choice Beauty’s storefront more maintainable, sped up user interactions and simplified product updates—resulting in improved operational efficiency and a better customer experience.