Case Study: RugRatsVA achieves a streamlined, competitively priced Yahoo Store with Ydeveloper

RugRatsVA - Customer Case Study

RugRatsVA, a specialty retailer of handmade and high-quality carpets and rugs that promises to undercut competitors 99% of the time, needed a robust e-commerce presence and efficient product-management workflow to support its handcrafted offerings. To address Yahoo Store’s unique RTML-based templating and a CSV/linear database workflow on a Linux Yahoo server, RugRatsVA engaged Ydeveloper to deliver a tailored online storefront and integration using RTML, Ajax, JavaScript, and PHP.

Ydeveloper implemented custom Yahoo Store templates, front-end Ajax/JavaScript enhancements and back-end PHP integrations, plus a CSV-driven product-management process that fits the store’s linear database model. The solution streamlined catalog updates, stabilized online presentation of RugRatsVA’s handcrafted product details, and preserved their ability to offer aggressive pricing—delivering measurable operational improvements in catalog management and a faster, more consistent customer shopping experience.

RugRatsVA