Case Study: Prime Scuba achieves an enhanced, user-friendly e-commerce experience with Ydeveloper

Prime Scuba - Customer Case Study

Prime Scuba is an online retailer and training provider for diving gear, apparel and information who needed a scalable, content-rich ecommerce storefront to present large product catalogs, training listings and editorial guides. Ydeveloper was brought in to build and customize their Yahoo Store presence using RTML templates along with Ajax, JavaScript and PHP to meet Prime Scuba’s catalog, content and customer-experience requirements.

Ydeveloper delivered a tailored Yahoo Store implementation—RTML-based templates, Ajax-enhanced UI and integration with the Yahoo-compatible linear CSV database workflow—so Prime Scuba can manage inventory, product pages and editorial content more efficiently. The solution streamlined catalog management and order handling, accelerated content updates and improved the online shopping experience, producing measurable reductions in operational overhead and faster time-to-publish for product changes.

Prime Scuba