Case Study: Power Cufflinks achieves a polished, high-performing e-commerce store with Ydeveloper

Power Cufflinks - Customer Case Study

Power Cufflinks is an online retailer of premium cufflinks selling through a Yahoo Store. Facing the need for a polished, high-performing storefront built on Yahoo’s RTML platform (with Ajax, JavaScript and PHP) and a workable workflow for the Yahoo linear CSV database, Power Cufflinks engaged Ydeveloper to modernize the store’s templates, front-end interactions and product-management process.

Ydeveloper implemented RTML template design, Ajax/JavaScript enhancements and PHP integrations, and streamlined catalog updates using the Yahoo CSV-based database on the Linux-based Yahoo server. The work improved site performance and user experience, simplified product management via CSV workflows, and led to measurable gains in operational efficiency and customer browsing/conversion as reported by Power Cufflinks.