Case Study: Netaya achieves a stunning, high-converting online jewelry storefront with Ydeveloper

Netaya - Customer Case Study

Netaya.com, a fine-jewelry retailer with over 50 years of industry expertise, needed a visually striking and easy-to-manage online storefront to showcase rings, earrings, bracelets and necklaces for engagements and special occasions. Ydeveloper was engaged to address the constraints of the Yahoo Store platform and deliver a premium e-commerce presentation using RTML (Yahoo Store templates), Ajax, JavaScript and PHP on a Linux-based Yahoo server.

Ydeveloper implemented custom RTML templates, front-end Ajax/JavaScript enhancements and backend integration with the Yahoo Store's CSV/linear database (with optional MySQL support), streamlining product management and improving the shopping experience. The Ydeveloper solution delivered a more polished, responsive storefront and simplified content updates via CSV import—significantly reducing time spent on catalog changes and improving overall site manageability.

Netaya