Case Study: Net Jackets achieves optimized Yahoo Store performance with Ydeveloper

Net Jackets - Customer Case Study

Net Jackets, the internet’s largest seller of outerwear from the Weatherproof Garment Company, needed a scalable, maintainable Yahoo Store implementation that could handle a large, multi-brand catalog while working within Yahoo’s Linux-based server environment and its linear, CSV-managed database. To meet this challenge they engaged Ydeveloper to work with the store’s RTML, AJAX, JavaScript and PHP technologies.

Ydeveloper delivered custom RTML templates, AJAX/JavaScript front-end enhancements and PHP integrations, and streamlined CSV-based workflows to fit Yahoo’s special database model. The solution optimized storefront performance and inventory management on the Yahoo server, enabling faster content updates via CSV and a smoother shopping experience—reducing operational overhead and helping Net Jackets better serve its large online customer base.