Case Study: Nativa Naturals boosts global online sales with Ydeveloper

Nativa Naturals - Customer Case Study

Nativa Naturals, an online retailer of organic beauty products, needed a tailored Yahoo Store presence that could showcase a broad product range globally while working within Yahoo’s Linux-hosted environment and its linear, CSV-manageable database. Ydeveloper was engaged to address the constraints of RTML template design and to add dynamic, user-friendly behavior using Ajax, JavaScript and PHP.

Ydeveloper delivered a customized RTML template and front-end enhancements, integrating Ajax/JavaScript and server-side PHP with the Yahoo Store’s CSV-based database (with MySQL support where available) and optimizing for the Yahoo Linux server. The solution streamlined product management through CSV workflows, improved site responsiveness and usability, and enabled faster content updates and better global merchandising for Nativa Naturals.

Nativa Naturals