Case Study: Moda Today achieves a streamlined online storefront and efficient inventory management with Ydeveloper

Moda Today - Customer Case Study

Moda Today is an online outlet for authentic designer handbags, sunglasses and accessories that sells discontinued and overstocked styles at below‑retail prices. Operating a Yahoo Store on a Linux server with a CSV-manageable linear database, Moda Today needed an efficient, low‑overhead e‑commerce presence that could present frequently changing inventory, protect customer trust with reliable product data, and provide a smooth shopping experience using technologies like RTML, Ajax, JavaScript and PHP.

Ydeveloper delivered a tailored Yahoo Store implementation using RTML templates, Ajax/JavaScript front‑end enhancements and PHP integrations, combined with a CSV‑based inventory workflow (with optional MySQL support) on the Yahoo platform. Ydeveloper’s solution streamlined inventory management and content updates, improved site usability and checkout reliability, and helped Moda Today maintain low operating costs and faster product update cycles while preserving customer confidence in product authenticity.

Moda Today