Case Study: Milkweed Collection achieves a modern, interactive Yahoo Store and increased sales with Ydeveloper

Milkweed Collection - Customer Case Study

Milkweed Collection is a boutique brand founded to support emerging artists by turning original artwork into wearable and home products. To sell and manage a wide range of unique SKUs online, Milkweed needed a tailored ecommerce presence on the Yahoo Store platform. Ydeveloper was engaged to deliver the solution, working with Yahoo Store technologies (RTML templates) and front‑end tools like Ajax, JavaScript and server‑side PHP on a Linux-based Yahoo server.

Ydeveloper implemented a customized Yahoo Store site using RTML for templates, Ajax/JavaScript for a richer user experience, and PHP integrations plus a CSV-manageable linear database (with Yahoo/MySQL support) to simplify catalog and inventory management. The implementation enabled Milkweed Collection to present its art-driven product line online and streamline product updates via CSV imports; specific sales or traffic metrics were not provided in the source text.