Case Study: Lighting Zilla achieves streamlined Yahoo Store performance and simplified catalog management with Ydeveloper

Lighting Zilla - Customer Case Study

Lighting Zilla, part of Baylighting and Seldens Co., operates lightingzilla.com as a wholesale electric supply storefront selling lamps, fixtures, bulbs and related home décor. Constrained by the Yahoo Store environment—RTML templates, a linear CSV-managed database and a Linux-based server—Lighting Zilla engaged Ydeveloper to modernize the store, improve the customer experience, and simplify catalog and inventory management using RTML, Ajax, JavaScript and PHP.

Ydeveloper redesigned the RTML templates and added Ajax/JavaScript enhancements while implementing a CSV-friendly workflow for the Yahoo Store database, streamlining administration on the Linux Yahoo platform. The Ydeveloper implementation produced measurable improvements in site responsiveness and ease of catalog updates, reducing manual effort and improving the shopping experience and conversion potential for Lighting Zilla.

Lighting Zilla