Case Study: Last Minute Groomsmen Gifts achieves streamlined online customization and sales with Ydeveloper

Last Minute Groomsmen Gifts - Customer Case Study

Last Minute Groomsmen Gifts is an online retailer specializing in engraved groomsmen items—lighters, flasks, cigar accessories, business card holders and more. They needed a Yahoo Store capable of rich product personalization and smooth interactive behavior while working within Yahoo’s RTML template system, a linear CSV-manageable database and a Linux-based Yahoo server, so they engaged Ydeveloper to deliver the required storefront functionality.

Ydeveloper built and optimized the store using RTML templates with Ajax, JavaScript and PHP, integrating the CSV-based database workflow supported by Yahoo to enable customizable product pages and streamlined inventory/entry updates. The result was a more responsive, user-friendly storefront and simpler product management—reducing administrative update time and improving interactive page performance for Last Minute Groomsmen Gifts.