Case Study: Lamar Digital Postr achieves affordable, high‑impact local advertising for small businesses with Ydeveloper

Lamar Digital Postr - Customer Case Study

Lamar Digital Postr, a digital-poster product from Lamar Advertising Company aimed at small-budget advertisers, needed an easy-to-use web platform to let individuals and small businesses create, post and share ads affordably. To build that customer-facing site, Lamar engaged Ydeveloper to develop the Postr website.

Ydeveloper’s ASP.NET team implemented the solution using ASP.NET 2.0 on Windows Server 2003 with Microsoft IIS 6.0 and Microsoft SQL Server 2005, delivering a scalable site that lets users upload images and messages and publish digital posters for $25 per day. The Ydeveloper-built platform made digital out-of-home advertising accessible to small businesses, streamlined content submission and accelerated time-to-market for Postr campaigns.

Lamar Digital Postr