Case Study: Half Price Fabrics modernizes its Yahoo Store and boosts seasonal sales with Ydeveloper

Half Price Fabrics - Customer Case Study

Half Price Fabrics, a maker of premium Thai silks, taffeta, Italian cotton silk and linen, needed to refresh its Yahoo Store to better showcase seasonal promotions like "Spruce Up Your Home for Spring" and simplify catalog management on Yahoo’s RTML-based platform. Ydeveloper was engaged to modernize the storefront while working within Yahoo Store constraints and technologies (RTML, Ajax, JavaScript, PHP) and the CSV-driven product database workflow.

Ydeveloper delivered a custom RTML template with Ajax/JavaScript enhancements and PHP integration, and implemented CSV-driven product workflows to streamline inventory and promotion updates. The solution improved site usability and performance, shortened catalog update cycles, and enabled more timely clearance campaigns—resulting in measurable gains in operational efficiency and higher online engagement and conversions for Half Price Fabrics.