Case Study: Grill for Boats achieves streamlined online marine retail with Ydeveloper's custom Yahoo Store solution

Grill for Boats - Customer Case Study

Grill for Boats is an online retailer specializing in marine barbecues, filet tables, boat coolers and other boating food accessories, hosted on a Yahoo Store. Faced with the constraints of the Yahoo Store platform (RTML templates, a linear CSV-manageable database on a Linux-based Yahoo server) and the need to modernize site functionality and catalog management, Grill for Boats engaged Ydeveloper to update and optimize their storefront.

Ydeveloper delivered custom RTML template work plus Ajax, JavaScript and PHP integrations that leveraged Yahoo’s CSV-driven database workflows to streamline catalog updates and improve front-end responsiveness. As a result, Grill for Boats gained a more maintainable publishing process and a faster, more interactive shopping experience—measurable benefits included significantly reduced time to update product data via CSV and noticeably improved page performance and usability after Ydeveloper’s changes.

Grill for Boats