Case Study: GoJane achieves rapid style rollouts and a dynamic online store with Ydeveloper

GoJane - Customer Case Study

GoJane is an online fashion retailer that adds more than 100 new styles each week and relies on a Yahoo Store environment (RTML, Ajax, JavaScript, PHP) running on a Linux-based Yahoo server with a CSV-managed internal database. To keep its storefront highly dynamic and to simplify frequent merchandise updates within the constraints of the Yahoo platform, GoJane engaged Ydeveloper to optimize its store templates and content-management workflow.

Ydeveloper implemented targeted Yahoo Store (RTML) customizations, Ajax-driven UI enhancements and CSV-based database workflows to streamline product updates and site performance. As a result, Ydeveloper helped GoJane maintain its rapid product cadence—continuing to add 100+ new styles weekly—while simplifying catalog management and keeping promotional channels (email newsletter and postcards) up to date.

GoJane