Case Study: Fans and Lamps achieves improved e-commerce performance and customer experience with Ydeveloper

Fans and Lamps - Customer Case Study

Fans and Lamps is an online retailer of traditional and contemporary fans and lamps that emphasizes premium materials and strong customer service. Facing the constraints of the Yahoo Store environment (RTML templates, a linear CSV-managed database, and a Linux-based server) they needed a polished, maintainable storefront with richer client-side functionality. Ydeveloper was engaged to deliver Yahoo Store template design and front-end development using RTML, Ajax, JavaScript and PHP.

Ydeveloper implemented custom RTML templates, Ajax/JavaScript enhancements and server-side integration to work with Yahoo’s CSV-based product workflow, simplifying catalog management and improving the shopping experience. As a result, Fans and Lamps gained streamlined product updates and better site maintainability, with faster content changes and a more responsive storefront thanks to Ydeveloper’s template and integration work.

Fans and Lamps