Case Study: eLighters achieves a scalable, personalized Yahoo Store experience with Ydeveloper

ELighters - Customer Case Study

ELighters is the largest retailer of lighters and related accessories, offering many engravable, personalized products across major brands. Facing a large, frequently changing catalog and the need to deliver a smooth personalized shopping experience on the Yahoo Store platform, ELighters engaged Ydeveloper to modernize their storefront using RTML-based Yahoo Store templates and front-end enhancements (Ajax, JavaScript) with PHP integration and CSV-driven catalog management.

Ydeveloper implemented custom RTML templates, Ajax/JavaScript features and CSV-based catalog workflows on the Linux Yahoo server, enabling engravable product options, faster page interactions and simplified product updates. As a result, ELighters gained streamlined catalog management, quicker page loads and improved user experience—measurable improvements in operational efficiency and conversion performance attributable to Ydeveloper’s storefront and back-end optimizations.

ELighters