Case Study: EDGI Clothing achieves a seamless featured-products showcase on Yahoo Store with Ydeveloper

EDGI Clothing - Customer Case Study

EDGI Clothing is a fashion retailer offering apparel for kids and adults in multiple sizes, colors and price ranges, sourced from premium suppliers. They needed a polished Yahoo Store presence with featured-product merchandising and efficient product management that worked within Yahoo’s RTML-based environment. Ydeveloper was engaged to deliver Yahoo Store template design and front-end functionality using RTML, Ajax, JavaScript and PHP.

Ydeveloper implemented custom RTML templates, Ajax/JS-driven featured-product displays, and a CSV-compatible workflow tied to Yahoo’s linear database (with optional MySQL support on the Linux-based Yahoo server). The solution streamlined inventory updates via CSV, improved storefront presentation and customer browsing, and made merchandising featured products easier to manage—demonstrably reducing manual update effort and enabling EDGI Clothing to maintain an up-to-date, higher-quality online catalog.