Case Study: Ebonyline modernizes its Yahoo Store and boosts online sales with Ydeveloper

Ebonyline - Customer Case Study

Ebonyline is an online retailer specializing in wigs, half-wigs, makeup and skin care brands such as Black Diamond and Unique Wiv, operating on a Yahoo Store platform using RTML, Ajax, JavaScript and PHP with a CSV/linear database. Facing the constraints of the Yahoo Store environment and a need to improve storefront performance, usability and catalog management, Ebonyline engaged Ydeveloper to modernize the site and streamline product operations.

Ydeveloper customized RTML templates, implemented Ajax/JavaScript enhancements and integrated the CSV-based catalog workflow (with PHP hooks where needed) to optimize the Linux-based Yahoo server storefront. The result was noticeable improvements in site responsiveness and UX, simplified and faster catalog updates, and measurable gains in operational efficiency and customer engagement — outcomes driven by Ydeveloper’s platform-specific optimizations.

Ebonyline