Case Study: Color Drives achieves a scalable 25,000-item Yahoo Store and faster fulfillment with Ydeveloper

Color Drives - Customer Case Study

Color Drives is an online e-commerce retailer offering more than 25,000 electronics and gaming accessories. Operating on a Linux-based Yahoo Store with RTML, Ajax, JavaScript and PHP and a CSV/linear database, they faced the challenge of presenting a huge, partly legacy catalog and keeping inventory and customer-facing pages fast, accurate and easy to manage. Ydeveloper was engaged to solve these e-commerce and template challenges.

Ydeveloper delivered custom Yahoo Store template and development work using RTML, Ajax, JavaScript and PHP and optimized the store’s CSV-based inventory workflow for the Yahoo platform. The solution streamlined catalog and inventory management, improved storefront responsiveness and simplified updates via the CSV workflow, resulting in better operational efficiency and an improved shopping experience (the case text does not provide specific numeric metrics).

Color Drives