Case Study: CellularOutfitter achieves manufacturer-direct, below-wholesale ecommerce with Ydeveloper

Cellular Outfitter - Customer Case Study

CellularOutfitter (CellularOutfitter.com) is a wholesaler offering manufacturer-direct mobile accessories at or below wholesale cost and needed a scalable, maintainable Yahoo Store implementation to manage a large catalog, pricing guarantees and warranty policies on a Linux-based Yahoo server. Ydeveloper was engaged to deliver the storefront using RTML (Yahoo Store templates) with Ajax, JavaScript and PHP integrations and a CSV-driven workflow to handle the store’s linear Yahoo database.

Ydeveloper implemented a custom Yahoo Store solution—templated RTML pages, Ajax/JavaScript for a responsive UI, PHP integrations, and CSV-based catalog management—to streamline inventory and pricing updates. The result was a faster, more responsive storefront and a simpler catalog workflow that enabled CellularOutfitter to maintain manufacturer-direct pricing and warranties while reducing operational overhead and accelerating catalog updates.

CellularOutfitter