Case Study: Captain's Marine Supply achieves streamlined online sales and inventory management with Ydeveloper

Captain's Marine Supply - Customer Case Study

Captain's Marine Supply is a family‑owned retailer providing boaters with a single source for marine products. Faced with the need to present and manage a large product catalog on a Yahoo Store platform (RTML) hosted on a Linux Yahoo server — with a linear, CSV‑driven database — they engaged Ydeveloper to address template, functionality and data‑management challenges using Ajax, JavaScript and PHP.

Ydeveloper delivered custom RTML templates and integrated Ajax/JavaScript/PHP enhancements while implementing CSV‑based workflows to manage the Yahoo Store database, streamlining imports/exports and editorial updates. The result was faster, more reliable catalog updates, improved site responsiveness and a simpler data‑management process — measurable reductions in manual update time and quicker page loads that improved operational efficiency and the customer shopping experience.

Captain's Marine Supply