Case Study: Brass Knuckles Gear achieves a modern, streamlined Yahoo Store e-commerce with Ydeveloper

Brass Knuckles Gear - Customer Case Study

Brass Knuckles Gear is an online retailer specializing in brass knuckles, pepper spray and stun guns that needed a polished, easy-to-manage Yahoo Store presence compatible with Yahoo’s RTML templating and linear CSV-based database. Ydeveloper was engaged to address the constraints of the Linux-based Yahoo server environment and the store’s technology mix (RTML, Ajax, JavaScript, PHP) to create a storefront that showcased products and simplified back-end management.

Ydeveloper implemented custom RTML templates, added Ajax/JavaScript improvements for a smoother shopping experience, and used PHP workflows that worked with Yahoo’s CSV-driven catalog to streamline product updates and maintenance. The work improved site usability and catalog management efficiency; the case study notes these operational gains but does not provide specific numeric metrics.

Brass Knuckles Gear