Case Study: Beauty Brokers modernizes its Yahoo Store and improves customer experience with Ydeveloper

Beauty Brokers - Customer Case Study

Beauty Brokers, a Los Angeles–based online retailer of makeup, skin and hair care brands, needed a professional, easy-to-manage Yahoo Store storefront to showcase a broad product range and simplify back-office operations. Ydeveloper was engaged to address storefront presentation and operational challenges on the Linux-based Yahoo server using Yahoo Store technologies (RTML templates) along with Ajax, JavaScript and PHP.

Ydeveloper built a tailored Yahoo Store implementation using RTML template design, client-side enhancements (Ajax/JavaScript) and server-side PHP integration, and tied the catalog to the Yahoo linear/CSV product database (with optional MySQL support). The result was a cleaner, more responsive storefront, faster product update cycles and streamlined inventory management; Ydeveloper’s work improved the site’s usability and operational efficiency, helping Beauty Brokers drive better online performance and sales.

Beauty Brokers