Case Study: Bass Gifts achieves an enhanced online shopping experience and streamlined Yahoo Store management with Ydeveloper

Bass Gifts - Customer Case Study

Bass Gifts is an online retailer (Bassgifts.com) specializing in gifts, décor and accessories for bass anglers. Facing the constraints of the Yahoo Store platform—RTML template language, a Linux-based Yahoo server and a linear, CSV-managed database—Bass Gifts needed a robust, user-friendly storefront that preserved a great shopping experience for gift buyers.

Ydeveloper built and modernized the Bass Gifts Yahoo Store using RTML, Ajax, JavaScript and PHP, integrating with Yahoo’s CSV-manageable database (with MySQL support) on the Linux server. Ydeveloper’s solution delivered a more interactive, responsive shopping experience and simplified catalog management via CSV workflows, improving site interactivity and operational efficiency for the retailer.

Bass Gifts