Case Study: Ball Beach Wear achieves a modern, high-performance Yahoo Store e-commerce site with Ydeveloper

Ball Beach Wear - Customer Case Study

Ball Beach Wear, one of the largest online beachwear suppliers, needed a polished, trend‑forward e-commerce presence that presented detailed product information, supported a large catalog, and kept costs low. Ydeveloper was engaged to deliver the Yahoo Store–based website and handle template and integration work to meet those business requirements.

Ydeveloper implemented a customized Yahoo Store solution using RTML templates and integrated Ajax, JavaScript and PHP for improved usability, while configuring the catalog on Yahoo’s linear CSV‑managed database (with MySQL support) on a Linux‑based Yahoo server. The result was a responsive, on‑brand storefront with streamlined catalog workflows and faster product updates—measurably reducing maintenance overhead and improving the consistency and speed of content publishing for Ball Beach Wear.

Ball Beach Wear