Case Study: Avanta Direct modernizes its Yahoo Store and enhances online shopping with Ydeveloper

Avanta Direct - Customer Case Study

Avanta Direct is a 20+-year online supplier of office equipment (copiers, fax machines, printers) that needed a robust, maintainable Yahoo Store presence to manage a large branded product catalog. Ydeveloper was engaged to address template, integration and catalog-management challenges on the Yahoo platform, using RTML (Yahoo Store template language) with Ajax, JavaScript and PHP and working within Yahoo’s Linux-based server and linear CSV-manageable database environment.

Ydeveloper implemented RTML-based store templates with Ajax/JavaScript/PHP enhancements and a CSV-driven catalog workflow compatible with Yahoo’s special linear database (with optional MySQL support), streamlining product updates and improving storefront functionality. The engagement enabled easier catalog management and a more dynamic shopping experience; the case study does not provide specific quantitative metrics for impact.

Avanta Direct