Case Study: American Refurb modernizes its Yahoo Store and streamlines e-commerce with Ydeveloper

American Refurb - Customer Case Study

American Refurb, a 25‑year provider of new and refurbished office equipment, needed help modernizing and managing its Yahoo Store presence—covering a large catalog of calculators, printers, copiers, shredders and supplies—while working within the Yahoo store environment (RTML templates, a linear CSV-manageable database and Linux-based servers). Ydeveloper was engaged to address storefront template design, integration and usability challenges.

Ydeveloper implemented Yahoo Store template work using RTML and enhanced the storefront with Ajax, JavaScript and PHP integrations while aligning catalog workflows to the Yahoo linear (CSV) database (with MySQL support available). The result was a more responsive, easier‑to‑manage online store: faster product updates via CSV-driven workflows, improved customer browsing experience, and streamlined inventory/catalog management under Ydeveloper’s implementation.

American Refurb