Case Study: AM PM Fashion modernizes its Yahoo! Store and enhances customer shopping experience with Ydeveloper

AM PM Fashion - Customer Case Study

AM PM Fashion, a Los Angeles–based online outlet for authentic designer handbags, sunglasses and accessories, needed to maintain a high-quality, low-cost e‑commerce experience while managing a fast-changing inventory of discontinued and overstock items on the Yahoo! Store platform (RTML, AJAX, PHP, CSV-based database). Ydeveloper was engaged to address catalog management, site performance and the user experience challenges inherent to a Yahoo Store setup with limited backend tooling.

Ydeveloper delivered custom RTML templates, AJAX enhancements and a CSV-driven automation pipeline (with optional MySQL support) to streamline inventory updates, improve page performance and modernize the checkout flow. The implementation cut catalog update time by over 70%, reduced page load times by roughly 40% and lifted conversion rates (checkout completion) by about 18%, enabling AM PM Fashion to operate with lower overhead and faster time-to-market for new listings.

AM PM Fashion