YCP
4 Case Studies
Case Study: SM Supermalls achieves 6.14M TikTok LIVE views with YCP
A YCP Case Study
SM Supermalls generates 6.14M video views with YCP
SM Supermalls, a leading mall operator in the Philippines, sought to connect with younger, digitally active audiences by bringing mall discovery into their digital habits. With no local template for such an initiative, they partnered with vendor YCP to develop a new TikTok LIVE mall campaign from scratch.
YCP built and executed a full strategy for a creator-driven TikTok LIVE campaign, transforming physical retail spaces into interactive digital experiences. The solution included developing a mobile production setup, coordinating creators, and grouping stores by theme. The campaign generated 6.14 million total video views, 50.9K LIVE viewers, and successfully reached its target audience of viewers aged 18 to 34, establishing a scalable model for SM Supermalls.
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