Case Study: a Japanese hospital accelerates Myanmar market entry with YCP's feasibility study

Japanese Hospital accelerates Myanmar market entry with YCP, starting construction in 2018

The customer, a Japanese hospital, was looking to establish its presence in Myanmar and needed to secure investment for a new project phase. They engaged YCP Solidiance to conduct an in-depth feasibility study to explore attractive opportunities and answer specific questions from new investment partners.

YCP implemented the solution by deploying a team of consultants who conducted detailed interviews with a wide range of stakeholders, including health ministries and hospital staff in multiple countries. This provided comprehensive insights into patient preferences and costs, which fed into a financial model and market entry strategy. As a result of YCP's study, the client was able to accelerate their market entry and start construction in 2018, with the hospital launch scheduled for 2020.