Case Study: Diesel achieves immersive, brand‑boosting in-store engagement with YCD Multimedias YCD Player video wall solution

YCD Wows Diesel Customers with Super-Size Model Displays

Diesel, the Italian fashion brand known for its hip, luxury clothing, needed a sharp, state-of-the-art way to showcase seasonal collections and engage style-conscious shoppers at its flagship 5th Avenue store. Diesel turned to YCD Multimedia, which recommended and provided the YCD Player and the cloud-based YCD Player Platform CMS to bring dynamic digital signage and synchronized audio into the retail environment.

YCD Multimedia designed and installed a 2x3 video wall of 46” NEC displays with fully synchronized high-impact audio, optimized Diesel’s content, and set up the CMS to manage the video wall and an entrance way-finding screen. The installation created a striking focal point that heightened brand awareness and in-store engagement, and Diesel subsequently rolled out two more YCD video walls (San Francisco and a second NYC location), demonstrating measurable expansion and adoption of the solution.

Diesel

Daniele Minestrini

Head of Interior Design