Case Study: Burger King boosts foot traffic and brand awareness in Russia with YCD Multimedia's Cnario Digital Signage Suite

Ycd Shares Burger King's Unique Flair with Russia

Burger King expanded into the Russian market in 2010 with locations in over thirty cities and needed a way to stand out and build a following. To create a unique, digital customer experience, Burger King partnered with YCD Multimedia and adopted YCD’s Cnario Digital Signage Suite as their digital marketing platform.

YCD Multimedia deployed Cnario-driven digital menu boards, checkout monitors, window promotional displays and in-restaurant audio/video systems — all remotely managed and customizable by location, time and purchase behavior. The YCD solution enabled targeted, dynamic promotions that increased foot traffic and raised brand awareness across Burger King’s Russian restaurants.

Burger King