Case Study: Coca-Cola achieves an immersive, interactive cinema lounge with YCD Multimedia digital signage

Ycd Multimedia’s Collaboration on Coca-Cola’s Lounge for the Cineeurope Trade Show Makes Movie Going Magical

Coca-Cola tasked YCD Multimedia with helping design an entirely new, immersive Coca‑Cola Lounge for the CineEurope trade show that would showcase the latest cinema digital‑signage trends and turn the theater lobby into an engaging, interactive environment. The exhibit—spanning almost 16 normal-sized booths—required synchronized content, interactive elements and robust playback, so YCD Multimedia deployed its Cnario Digital Software Suite and partnered with Intel, LittleBit Technology and NEC (Europe) to meet the challenge.

YCD Multimedia’s solution networked two 60‑inch NEC displays plus another 63 displays of varying sizes, 21 media players and 13 computers (including six custom systems) to create a cohesive, interactive lobby with digital movie posters, menu boards, self‑serve kiosks, gaming areas, a 16‑screen trailer ribbon, smartphone ordering and coupon giveaways. The Coca‑Cola Lounge became the highlight of CineEurope, demonstrating measurable scale (dozens of screens, 21 media players, 13 PCs), driving longer dwell time in revenue areas and showcasing digital signage as a practical way to boost engagement and promotional reach—outcomes enabled and synchronized by YCD Multimedia.

Coca-Cola

Jean Cristophe

Coca-Cola