Case Study: Global Exchange boosts traveler engagement with YCD Multimedia's Cnario digital signage

Ycd Multimedia Helps Global Exchange Connect Travelers with Cash

Global Exchange, a Spain‑headquartered foreign currency exchange operator with 176 branches in 16 countries, needed a way to convey prices, promotions and travel information to passengers at Ben‑Gurion International Airport clearly and seamlessly. To solve this, they selected YCD Multimedia (with Samsung as a partner) to deploy an interactive digital video‑wall solution using YCD’s Cnario Digital Signage Suite.

YCD Multimedia planned, managed and implemented four synchronized video walls on Samsung ultra‑slim bezel screens, driven by Global Exchange’s server to publish currency rates, promotional clips and passenger information (supporting up to 12 separate content channels). The YCD solution increased visibility and engagement at the Ben‑Gurion outlets—reaching travelers at an airport with over 16 million annual passengers—by attracting attention, keeping customers informed and reinforcing the Global Exchange brand.

Global Exchange

Marcos Barchilón

General Manger