Case Study: McDonald's achieves 40% sales increase and builds a brand-loyal community with YCD Multimedia's Cnario

Ycd Multimedia Develops an Interactive Digital Signage Based Community for Mcdonald’s Singapore

McDonald's in Singapore faced the challenge of strengthening local brand affinity and building a loyal community while creating a specialized marketing channel that could deliver HD video, stills, tickers, live sports and new ad revenue opportunities. To meet these goals At-Life partnered with YCD Multimedia and selected YCD Multimedia’s digital signage software suite, Cnario, to provide a unified platform for content playback and interaction.

YCD Multimedia implemented Cnario across a network of 42‑inch displays and touch-screen kiosks (deployed with ABI Digital and At-Life), adding integrated SMS interaction, HD live and prerecorded playback, and centralized scheduling, monitoring and reporting. The YCD Multimedia solution drove a marked increase in brand affinity, generated additional advertising revenue and boosted product sales — including a reported 40% sales increase during live broadcasts — and was subsequently reused by At-Life in other restaurant and salon chains.

McDonald's