Case Study: Cinema City Rishon Lezion achieves an immersive, venue-wide cinematic experience with YCD Multimedia

Ycd Multimedia Creates a Breathtaking Theater Environment for Cinema City

Cinema City Rishon Lezion, a flagship multiplex with 26 state‑of‑the‑art theaters and over 11,000 m² of commercial space, needed a way to turn its entrance, concession and shopping areas into a fully immersive, easy‑to‑update venue‑wide display that would “wow” visitors while remaining cost‑effective to operate. They engaged YCD Multimedia (using YCD’s Cnario Digital Signage Suite) to design and implement a scalable digital signage system that could synchronize content across the entire site.

YCD Multimedia installed a large‑scale solution including over 300 video screens (42"–65"), more than 200 m² of colored illuminated floor tiles, and content delivery to 122 screens arranged into five large video slices of 35 displays each, all of which can be fully synchronized and scheduled. YCD Multimedia also produced the creative content; the result gave Cinema City Rishon Lezion immediate venue‑wide dynamic messaging, full control over updates and scheduling, a true 360° sensory experience, and new advertising inventory for targeted brand campaigns.

Cinema City Rishon Lezion

Avi Edri

Cinema City Rishon Lezion