Case Study: Burger King boosts product awareness and drives add-on sales at Whopper Bar with YCD Multimedia's Cnario Digital Signage Suite

Ycd Crowns Burger King's Whopper Bar with Digital Signage

Burger King wanted to create an impactful, immersive customer experience for its Whopper Bar flagship in Times Square and needed a way to showcase unique menu items and promotions that would stand out in a high‑traffic location. YCD Multimedia supplied the Cnario Digital Signage Suite to remotely manage and deliver branding and promotional video content that brought Burger King’s “Have it Your Way” concept to life.

YCD Multimedia implemented a solution of vibrant, remotely scheduled videos delivered via 15" digital displays at the point of sale, with durable hardware suited to 24‑hour service. The Cnario-driven content increased product awareness and encouraged add‑on purchases; the flagship received positive feedback and the results supported expanding the Whopper Bar concept to additional locations.

Burger King