Case Study: Vornado Realty Trust creates the world’s largest Times Square billboard with YCD Multimedia’s Cnario

Vornado Realty Trust powers Times Square’s 8-story billboard with YCD Multimedia

Vornado Realty Trust, a major real estate owner and developer, sought to create a highly impactful digital billboard to compete in the tough New York City DOOH market as part of their redevelopment of the Marriott Marquis Hotel in Times Square. Their challenge was to install the largest digital billboard in the area, which required a powerful and reliable content playback engine capable of handling high-definition playback on an enormous scale. They commissioned YCD Multimedia to provide their digital signage software suite, Cnario, for this project.

YCD Multimedia, in collaboration with partners, implemented their Cnario software to power the massive billboard. The solution provided fully synchronized, high-definition content and interactive capabilities. The result was the world's largest digital billboard at eight stories tall and the length of a football field, generating an impressive $2.5 million in advertising revenue every four weeks.

Vornado Realty Trust