Case Study: Toyota UK achieves a more engaging, personalized customer lounge experience with YCD Multimedia's Cnario Digital Signage Suite

Toyota Uk Enlisted The Help Of Ycd Multimedia to Transform Their Customer Lounge

Toyota UK wanted to make its Customer Lounge and Showroom areas more engaging while keeping content tightly aligned with brand guidelines. To achieve this they brought in YCD Multimedia and its Cnario Digital Signage Suite to deliver Toyota FM, a bespoke branded audio and promotional content channel that could be managed and distributed across Toyota’s IT network.

YCD Multimedia integrated Cnario so Toyota FM and other curated music channels could be scheduled, downloaded and played in lounge and showroom spaces, ensuring consistent, personalized messaging. The solution created a warmer, more stimulating customer environment, increased customer satisfaction with on-site promotions and amenities, and led to a sustained partnership of more than 11 years between Toyota and YCD Multimedia.

Toyota

Neil Broad

National Manager