Case Study: Komfort achieves an immersive, interactive in-store experience with YCD Multimedia

Polish Home Furnishings Retailer Komfort Transforms Their in-Store Environment with Some Help from Ycd Multimedia

Komfort, a Polish home furnishings retailer, wanted to add digital signage to their stores to showcase promotional and customer-created content and introduce interactive elements to the shopping experience. After evaluating options they engaged YCD Multimedia (with Polish partner Magit) to design a solution using the Cnario Suite content management platform.

YCD Multimedia implemented a pilot network with two 46" interactive touchscreens for customer-created content, multiple 4×55" video-wall arrays in shop windows and totems, and an Extron add-on to enable seamless switching between centrally broadcast promotions and in-store content. The deployment delivered pixel-perfect, broadcast-quality playback; customers responded enthusiastically, Komfort reported overwhelmingly positive feedback and increased in-store engagement, and sales consultants can now tailor and display targeted offers in real time.

Komfort

Wojciech Kiestrzyń

Vice President of Management Board