Case Study: Chelsea Football Club achieves Premier League‑compliant, high‑resolution, multi‑redundant stadium advertising with YCD Multimedia (Cnario)

Famous Chelsea Football Club Wows Attendees and Advertisers with New Digital Signage Solution

Chelsea Football Club needed a high‑quality digital advertising system that met strict UEFA/UK Premier League LED advertising policies, including specific height rules, multi-level redundancy and real‑time playlist control. To achieve this, the club engaged YCD Multimedia (with Visual Technology Limited) to deploy the Cnario Digital Signage Suite and build a solution capable of delivering high‑resolution, camera‑friendly content to thousands of match attendees.

Visual Technology designed and installled screens supporting 80cm or 90cm heights and fully synchronized playback across a 25,040‑pixel wide display, while YCD Multimedia integrated Cnario with 2 x 4‑channel players plus third‑ and fourth‑line failovers for multi‑level redundancy. The system accepts all major formats, runs three 15‑minute playlists per half without looping, makes all zones individually addressable, enables instant updates and playback reporting, and delivered improved on‑camera presentation and increased advertising revenue — all implemented by YCD Multimedia.

Chelsea Football Club