Case Study: Migros Turk achieves higher sales and shopper engagement with YCD Multimedia's Cnario digital signage

Cnario Suite Was Used to Supply Digital Displays with the Ability to Run Marketing Campaigns with Real-Time Updates

Migros (Migros Turk Group), which operates the Migros supermarket and Macrocenter hypermarket chains in Istanbul, needed a way to boost sales and better engage shoppers with current promotions. YCD Multimedia was selected to provide a digital signage solution, deploying its Cnario Digital Signage Suite to enable real-time marketing campaigns and dynamic in-store communications.

YCD Multimedia, with partner Digiboard, installed 562 digital displays across 34 Migros and 12 Macrocenter stores—placing screens in deli, meat, bakery, produce departments and at end-caps/points-of-sale. Using Cnario Suite and remote content management from Migros headquarters, the rollout delivered real-time updates, faster review/approval workflows and increased impulse purchases, enhancing the shopper experience and campaign effectiveness.

Migros