Case Study: Giraffas achieves strong U.S. customer engagement in Miami with YCD Multimedia's Cnario Digital Signage Suite

Cnario Suite Provides Interactive Digital Signage for New Brazilian Restaurant Chain in Miami

Giraffas, a 30-year-old Brazilian restaurant chain with over 350 locations, opened its first U.S. restaurants in Miami and needed to attract and acclimate American customers to its broad menu while preserving a cozy dining atmosphere. Giraffas and partner DPZ engaged YCD Multimedia to provide the Cnario Digital Signage Suite, including digital menu boards, inlaid wall displays and over-the-counter videos.

YCD Multimedia deployed Cnario across the new Miami locations, integrating interactive menu boards and strategically placed displays to engage customers at key touchpoints without disrupting the restaurant’s feel. The rollout gave Giraffas centralized control of promotions and content across locations, helped U.S. customers quickly acclimate to the brand, and—per DPZ—positioned YCD Multimedia as a key partner in Giraffas’ planned U.S. and international growth.

Giraffas

Carlos Vargas

U.S. DPZ Representative