Case Study: Ed Hardy achieves immersive customer engagement with YCD Multimedia's Cnario Digital Signage Suite

Cnario Suite Provides Bold and Interactive Digital Signage to Expanding Ed Hardy Bowling, Bar and Retail Locations

Ed Hardy, the edgy lifestyle and fashion brand expanding across the UK and Australia (including bowling alley and bar locations), needed a digital signage solution that matched its cutting‑edge image and delivered a unique in‑store experience. YCD Multimedia was engaged to provide that solution, deploying its Cnario Digital Signage Suite to create bold, interactive displays that complemented the Ed Hardy brand.

YCD Multimedia, working with partner Mediaplay, implemented Cnario across 50‑inch LCDs, a large video wall and interactive touchscreens, adding a text‑to‑play music feature, targeted promotional screens for the Rockstar Bowling Alley and remote content management. The deployment increased shopper engagement and dwell time, ensured consistent brand standards as Ed Hardy continued expansion in Australia and the UK, and earned praise from Ed Hardy leadership for pushing the boundaries of in‑store experiences.

Ed Hardy