Case Study: Dunkin' Donuts achieves 46% sales lift and boosted brand awareness with YCD Multimedia's Cnario Digital Signage Suite

Cnario Suite Enabled Dunkin’ Donuts to Increase Sales and Brand Awareness Through Digital Signage at Pilot Stores

Dunkin' Donuts franchisee Kainos Partners in Buffalo, NY needed to increase sales, grow average order size, and expand brand perception beyond breakfast—especially to promote a new “oven toasted” healthy menu. They engaged YCD Multimedia to provide a digital signage solution using the Cnario Digital Signage Suite.

YCD Multimedia (with partner Technomic) deployed Cnario across pilot stores, installing screens with two interactive content zones, enabling remote real-time updates and animated content built from existing media to cost-effectively promote offers. The YCD Multimedia solution produced measurable impact: promoted-item sales rose nearly 46%, average order sizes increased, and customer awareness and recall of under‑promoted items (for example, pizza) improved.

Dunkin' Donuts