Case Study: Syngenta achieves global marketing transformation with Yay!Starter Marketing

Syngenta books 9 senior stakeholder meetings with Yay!Starter Marketing

Syngenta, a top-tier global agricultural innovator, faced challenges with misaligned digital and marketing functions. The company needed a unified global approach to its brand toolkits and a clear understanding of channel effectiveness, requiring a digital-first transformation roadmap. They partnered with Yay!Starter Marketing to address these issues.

Yay!Starter Marketing conducted a comprehensive global analysis through surveys and interviews across multiple continents. They delivered an actionable transformation roadmap with recommendations covering digital strategy, UX, and content distribution. The project resulted in nine senior stakeholder meetings booked and generated a pipeline valued at approximately £4.5 million for Yay!Starter.

Syngenta