Case Study: Salvatore Ferragamo boosts eCommerce revenue with Yay!Starter Marketing

Salvatore Ferragamo boosts ROAS 4.2x with Yay!Starter Marketing

Salvatore Ferragamo, a global luxury fashion house, faced challenges including an over-reliance on brand search, rising customer acquisition costs, and weak audience segmentation. They partnered with Yay!Starter Marketing to address these issues and improve their full-funnel paid media strategy.

Yay!Starter Marketing implemented a full-funnel strategy across Search, Shopping, Social, and Video channels. They shifted budget into high-value prospecting, implemented advanced tracking, and developed new creative frameworks. This solution drove remarkable results for Salvatore Ferragamo, including £4.6M in revenue, a ROAS increase to 4.2x, and a 117% rise in new customer acquisitions.

Salvatore Ferragamo