Case Study: UNIPaaS achieves 10 qualified sales leads in its first month with Yay!Starter Marketing

Paybase generates 10 qualified leads in 1 month with Yay!Starter Marketing

Yay!Starter Marketing partnered with Paybase, a B2B embedded finance platform, which faced the challenge of marketing a niche product to a very small and specific audience. Their previous campaigns had struggled to generate meaningful outcomes, and their primary focus on US expansion was proving expensive and difficult to scale due to a high cost-per-click category that led to wasted ad spend.

The solution implemented by Yay!Starter involved a deep analysis of search intent and keywords, followed by a complete rebuild of the advertising account structure for more precise targeting. They created segmented campaigns for different regions and buyer journey stages, directing ads to relevant landing pages to improve user experience. As a result, Yay!Starter generated 10 qualified sales leads in the first month and created a pipeline valued between £150,000 and £250,000, all achieved without any paid advertising spend.

Paybase